LYKE Watches


While working for LYKE Watches, I was given the opportunity to construct a branding strategy for reaching both Millennials and Gen Xs. The idea was a promotion-based blog outreach program encouraging fashionistas, diplomats, and college students to host local engagements. Prize packs of LYKE Watches were then distributed to select participants. From a marketing perspective, this style of engagement is highly energetic and conversational, and happens to be pretty successful.

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